ONLINE ADVERTSING

Online Advertising

Maldonado Law provides the following services to Online Advertisers and Marketers:

  • Internet & Mobile Advertising FTC regulations
  • Independent & Network Website Publisher Agreements
  • False Competitor claims & Misleading Ads
  • Disclosures on Incentivized Traffic Ads
  • Disclaimers on Ads on social & professional networks
  • Ad compliance for Food, Drugs & Cosmetics with FDA and FTC rules
  • Sponsorship and Endorsement agreements & disclaimers
  • Privacy Policies & unlawful internet analytics
  • Affiliate network marketing contracts & disputes
  • Email Campaigns & Spam compliance

Maldonado Law has worked with online marketing and advertising since 2009. Three basic tenets run true for most regulation: marketers must not be deceitful or untruthful in product claims, must have evidence to back up claims, and must be fair in their marketing methods.

Common legal complications Online Advertisers face include:

  • Failure to disclose sweepstakes or contests in promotions
  • FCC privacy rules requiring opt-in consent for data collection
  • Unauthorized use of images or photos in social media ads
  • Failure to abide by FTC guidelines for influencer marketing and endorsers

Regulation of Internet Advertising, Claims and Disclaimers

Consumer issues can involve inquiry by the FTC or State Attorney Generals. The firm offers attorney opinion letters reviewing compliance with Federal Trade Commission rules, Telemarketing laws, Do Not Call requirements, FDA labeling, FCC privacy rules, Florida Sweepstakes/Contest laws, and Unfair Trade Practice laws.

We work with clients to develop clear disclaimers and labels for consumers, including review of existing practices and investigations where employees diverged from company policies.

Contact Maldonado Law to schedule a confidential initial consultation about your Online Marketing or Ad Campaigns.

INTERNET & TECHNOLOGY PRACTICE

Please inform us of all details you discover through these links at any intake interview.

The Federal Trade Commission Search Links Search FTC Actions by Name of Defendant Commission Opinions Commission & Staff Reports Litigation Status Report FTC Advisory Opinions

Contact Us
Address

1450 Madruga Ave, Suite 409A, Coral Gables, FL 33146

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